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Novu Cloud subscriptions are billed at the organization level. Each organization has its own plan, usage limits, and billing settings. If you belong to multiple organizations, billing is managed separately for each one. See Organizations for how organizations relate to environments and team access.

View plans and pricing

Compare Free, Pro, Team, and Enterprise plans, including included workflow runs, feature limits, and add-on options.
Billing applies to Novu Cloud only. The open-source Novu Project can be self-hosted at no cost from Novu. Novu Cloud adds managed infrastructure, SLAs, and business features on top of the open-source core.

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How Novu bills

Novu Cloud pricing is based on workflow runs — not subscribers, messages, or channels.
What we billWhat we do not bill
Workflow runs executed across all environments in your organizationNumber of subscribers
Usage above your plan limit (on-demand or contract rates on paid plans)Individual messages or steps inside a workflow
Provider costs (email, SMS, push, and so on)
Workflow runs from Development, Production, and any custom environments all count toward the same monthly total for the organization.

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What is a workflow run?

A workflow run is one execution of a workflow for one subscriber.
  • Triggering a workflow to a single subscriber counts as 1 workflow run.
  • Triggering a workflow to a topic with 100 subscribers counts as 100 workflow runs after fan-out — one run per subscriber.
Each run represents a single execution instance for that subscriber, regardless of how many steps the workflow contains or how many channels deliver a message. You can inspect individual runs in the Activity Feed.

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Billing cycles and usage

Novu Cloud measures usage on a monthly billing cycle tied to your organization’s subscription.
  • Included workflow runs reset at the start of each billing cycle.
  • Usage is aggregated across every environment in the organization during that cycle.
  • Paid plans are billed monthly by default. Annual billing and volume discounts are available — see the pricing page or contact sales for Enterprise.
If you exceed the workflow runs included in your plan, Novu does not stop or throttle your notifications. Additional usage rolls into on-demand pricing on paid plans, or is billed at your contract rate on Enterprise. See What happens when I exceed my limit? below. Only organization Owners can view billing details, change plans, and manage payment methods.

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Plans at a glance

For full feature comparisons, visit the Novu pricing page.
PlanMonthly priceIncluded workflow runs / month
Free$010,000
Pro$3030,000+
Team$250250,000+
EnterpriseCustom10M+ (custom volume tiers)
Higher tiers add capabilities such as custom environments, longer activity feed retention, RBAC, SSO, and advanced compliance. Plan-specific feature gates are noted throughout the docs — for example, custom environments, webhooks, and SAML SSO.

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Enterprise Edition on-premises

In addition to Novu Cloud, Novu offers an Enterprise Edition that you can deploy on your own infrastructure. Enterprise on-premises includes the same capabilities available on Novu Cloud — SSO, RBAC, audit controls, compliance features, and priority support — while keeping data and workloads inside your environment. This option is a strong fit when you need:
  • Local data residency — Keep subscriber data, notification content, and activity logs within your network or region.
  • Strict compliance requirements — Meet regulatory and security standards common in banking, finance, healthcare, government, and other regulated industries.
  • Operational control — Run Novu alongside your existing infrastructure, security policies, and deployment processes.
Enterprise on-premises is licensed separately from Novu Cloud subscriptions. Pricing is based on your deployment size, support needs, and contract terms.

Talk to sales about Enterprise on-premises

Book a meeting with the Novu team to discuss on-premises deployment, compliance requirements, and custom pricing.
For a full comparison of Novu Cloud, Community self-hosted, and Enterprise options, see Self-Hosted and Novu Cloud.

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Manage billing in the dashboard

Organization Owners can manage subscriptions from Settings > Billing in the Novu dashboard, or go directly to dashboard.novu.co/settings/billing. From billing settings you can:
  • View your current plan and usage for the billing period
  • Upgrade or change subscription tiers
  • Open the billing portal to update payment methods and view invoices

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Frequently asked questions

Paid plans can be purchased from billing settings in the Novu dashboard. Click on the avatar icon in the top right corner of the dashboard, then click on Billing Plans in the left side menu to access the billing settings. From there, you can select the desired subscription tier and complete the purchase.
Past invoices can be accessed from the billing settings in the Novu dashboard. Click on the avatar icon in the top right corner of the dashboard, then click on Billing Plans on the side menu to access the billing settings. From there, click on the Manage Subscription option in your subscribed tier to view past invoices.
A workflow run is one execution of a workflow for one subscriber. Triggering a workflow to a single subscriber counts as 1 run. Triggering to a topic with 100 subscribers counts as 100 runs after fan-out. See What is a workflow run? above and Monitor and debug workflow for how to inspect runs in the dashboard.
Pricing is based on the total number of workflow runs executed across all environments in your organization each month. Novu does not charge per subscriber, per message, or per channel.
Novu does not stop or throttle your notifications when you go over your included workflow runs. Usage above your plan rolls into on-demand pricing on paid plans, or is billed at your contract rate on Enterprise. For volume or annual pricing, see the pricing page or contact the Novu team.
No. Billing is per workflow run, not per user or message. Subscribers are unlimited on paid plans.
Yes. Novu Cloud includes a Free plan with 10,000 workflow runs per month — no credit card required. You can also self-host the open-source Novu Project. See Novu Cloud vs self-hosted.
Yes. Novu offers reduced annual pricing and volume-based tiers. Enterprise customers receive custom bundle pricing. Details are on the pricing page.
Novu Cloud is the managed service with subscription billing described on this page. The Novu Project is the open-source core you can run yourself at no license cost from Novu. Enterprise self-hosted adds SSO, RBAC, audit controls, and priority support with custom pricing. See Novu Cloud vs self-hosted and pricing.